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About us

Our story

The beginning

Once upon a time, there was a web developer who worked at Holiday Extras, called Matt Sutton. Matt’s friend was struggling to find an instructor that he was happy with. Realising that the driving industry simply hadn’t changed in 100 years, Matt decided to do something about it.

In 2011, he thought up an app that would both help learners to find a driving instructor and make the whole process of learning to drive easier.

A year later, he showed it to his boss, Simon Hagger, who helped him to develop it further. The Holiday Extras board gave them funding to launch and test the concept, leading to Midrive’s official launch in 2013.

As Midrive grew, we started to get some great recognition. In 2017 alone, we were named Digital Business of the Year at the FSB London Business Awards, we were listed at number 19 in the Startups 100 list of the most exciting new businesses, and we won bronze for New Scheme of the Year at the FirstCar Young Driver Road Safety Awards.


Fast forward to today. We’re a team of over 25 London-based tech whizzes, product developers, marketers and customer happiness advocates. What started as one app has now grown to three: our Learner app, Theory app and Instructor app.

We work with over 3,000 fully qualified instructors across the UK who are all rated at least 4 out of 5 by our learners. We’re the #1 rated national driving lesson provider on Trustpilot based on over 500 reviews. Best of all, our learners are 38% more likely to pass first time, in 17 fewer hours than the UK average.

Transforming lives

As part of our mission to make learning to drive easier, safer and more affordable for everyone, we’ve partnered with some fantastic causes.

In 2018, we worked with charity Key4Life to provide driving lessons to young people in London who had offended or were at risk of offending. By teaching them to drive, we were able to improve their chances of employment and contribute towards the charity’s mission of reducing youth reoffending.

More recently, in 2019, we worked with the charity Deaf World to provide driving lessons to deaf and hard of hearing young people in Birmingham, enabling them to learn a life skill that may otherwise be hard to access.

Join us as we continue to improve first-time driving for everyone!


App of the Year

The Midrive Learner app was shortlisted for App of the Year at the FirstCar Awards 2019.

Startups 100

We were listed at #19 in the 2017 ranking of the most game-changing and exciting new businesses launched in the last three years.

Digital Business of the Year

We were named Digital Business of the Year at the FSB London Business Awards in 2017.

Service Business of the Year

We were shortlisted for Service Business of the Year at the Startups Awards 2017.

App of the Year

We were shortlisted for App of the Year at the Startups Awards 2017.

New Scheme of the Year

The Midrive Instructor app won bronze for New Scheme of the Year at the FirstCar Young Driver Road Safety Awards 2016.

Key team members

Lambro Anastasiou headshot 2

Lambro Anastasiou


Lambro has dual accountability for Midrive’s operations and finances.

He is a chartered accountant (ACA) with a specialism in hyper-growth startups.

Previously, he was Head of Finance at Wonderbly (winner of the Sunday Times Tech Track 100, 2017) and also worked at Headspace, Tesco and KPMG.

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Cormac Doyle

Head of Marketing

As Head of Marketing, Cormac sets our marketing strategy and focuses on scaling Midrive as it transforms the learn-to-drive market in the UK.

No stranger to fast-growth technology startups, Cormac variously led performance and product marketing for Hailo, a taxi app, Top10, a hotel booking platform, and GREE, a mobile game developer. He managed digital marketing for Betfair through its successful IPO in 2010. He holds an MBA in Marketing from Rotterdam School of Management.

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Alex Lloyd


As Chief Technology Officer, Alex builds smart tech for a growing Midrive.

After many years in full-stack development and full lifecycle product management, Alex has a broad range of talents and capabilities. Solving problems is his favourite thing.

Prior to joining Midrive, Alex was most recently at the AI startup CognitionX.

Hugh Chappell headshot

Hugh Chappell


Hugh is a formidable serial entrepreneur, advisor and angel investor with more than 40 years experience in the technology and publishing sectors.

He joined Apple in the UK in 1979 and established Taxan in Europe in 1985.

He is the Founder/majority shareholder of TrustedReviews.com (sold to Time Warner) and bit-tech.net (sold to Dennis Publishing).

He has worked with many highly successful companies as an investor and/or advisor including Time Out, Dennis Publishing, LADbible Group, MyVoucherCodes, JustPark, Parkopedia, Cloudshift and Lovestruck.

His role as Chairman of Midrive includes working closely with the leadership team, the Board and the largest shareholder.

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Alastair Peoples

Non-Executive Director

As the former CEO of the Driver and Vehicle Standards Agency (DVSA), and a former vehicle and driving examiner, Alastair brings with him a wealth of industry experience.

He says, “I believe Midrive parallels the road safety objectives that were set with the DVSA… Midrive is helping learners learn to drive, rather than to simply pass the test.”

Join us

Want to help us build the future of the learn to drive industry?

Then check out our open positions!

Learn to drive with a top-rated instructor!

So that’s all about us. Now, what about you?

You’ve searched high and low for a local driving instructor, but you’re daunted by the choice - how do you know if you’re going to get on with the instructors you’ve found?

Well, you’ve come to the right place! Whether you’re after manual or automatic lessons, we’ll match you with a trusted instructor who’s been rated at least 4 out of 5 by learners like you.

That’s right, whether you’re looking for driving lessons up north, in Manchester, Sheffield or Leeds - or down South, in London, Brighton or Southampton - you’ll learn with a top-rated local instructor at a competitive price.

Oh and that includes you, Midlanders! If you want driving lessons in Birmingham, Nottingham, Leicester or anywhere else in the UK, we’ve got you covered!