About us

Our story

The beginning

Once upon a time, there was a web developer called Matt. Like most people, Matt had a friend. And this friend was learning to drive. The problem was, she was having a hard time finding a driving instructor she was happy with.

Matt thought about this. And he realised something: the way people learned to drive hadn’t changed in over 100 years. Something needed to be done.

So, Matt started working on an app. This app would make life easier not just for learners, but instructors too. It was going to bring that whole ‘learning to drive’ process into the 21st century where it belonged.

Tapping away at his keyboard in the night, Matt toiled. And when the app was done, he showed it to his boss. Matt’s boss was thrilled. Together, Matt and his boss found funding, and in 2013, their small team launched a brand new startup.

Midrive was born

In the following years, Midrive grew. And as it grew it started to get recognition. “Great company!” Learners would say. “Excellent app,” instructors said. “Digital Business of the Year,” the FSB London Business Awards decided.

In fact, it would be embarrassing to list all the nice things people have said about Midrive. And all that really matters to this story is that Matt’s idea was a good one. Oh, and that Matt’s friend eventually learned to drive. But that was her journey, and another story entirely.

It's time for you to begin yours.

Today

These days, Midrive is a team of over 25 London-based tech whizzes, product developers, marketers and customer happiness advocates. Our free app ecosystem has blossomed to encompass theory, scheduling, and lesson reports for learners, as well as cutting-edge business management tools for instructors.

We work with over 3,000 fully qualified instructors across the UK who are all rated at least 4 out of 5 by our learners. We’re the #1 rated national driving lesson provider on Trustpilot based on over 500 reviews. Best of all, our learners are 38% more likely to pass first time, in 17 fewer hours than the UK average.

Transforming lives

As part of our mission to make learning to drive easier, safer and more affordable for everyone, we’ve partnered with some fantastic causes.

In 2018, we worked with charity Key4Life to provide driving lessons to young people in London who had offended or were at risk of offending. By teaching them to drive, we were able to improve their chances of employment and contribute towards the charity’s mission of reducing youth reoffending.

More recently, in 2019, we worked with the charity Deaf World to provide driving lessons to deaf and hard of hearing young people in Birmingham, enabling them to learn a life skill that may otherwise be hard to access.

Join us as we continue to improve first-time driving for everyone!

Awards

Product of the Year

Midrive was shortlisted for Product of the Year at the Intelligent Instructor Awards 2019.

App of the Year

The Midrive Learner app was shortlisted for App of the Year at the FirstCar Awards 2019.

Startups 100

We were listed at #19 in the 2017 ranking of the most game-changing and exciting new businesses launched in the last three years.

Digital Business of the Year

We were named Digital Business of the Year at the FSB London Business Awards in 2017.

Service Business of the Year

We were shortlisted for Service Business of the Year at the Startups Awards 2017.

App of the Year

We were shortlisted for App of the Year at the Startups Awards 2017.

New Scheme of the Year

The Midrive Instructor app won bronze for New Scheme of the Year at the FirstCar Young Driver Road Safety Awards 2016.

Leadership team

Lambro Anastasiou headshot 2

Lambro Anastasiou

CFO / COO

Lambro has dual accountability for Midrive’s operations and finances.

He is a chartered accountant (ACA) with a specialism in hyper-growth startups.

Previously, he was Head of Finance at Wonderbly (winner of the Sunday Times Tech Track 100, 2017) and also worked at Headspace, Tesco and KPMG.

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Cormac Doyle

Head of Marketing

As Head of Marketing, Cormac sets our marketing strategy and focuses on scaling Midrive as it transforms the learn-to-drive market in the UK.

No stranger to fast-growth technology startups, Cormac variously led performance and product marketing for Hailo, a taxi app and Top10, a hotel booking platform. He managed marketing for Betfair through its IPO in 2010.

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Alex Lloyd

CTO

As Chief Technology Officer, Alex builds smart tech for a growing Midrive.

After many years in full-stack development and full lifecycle product management, Alex has a broad range of talents and capabilities. Solving problems is his favourite thing.

Prior to joining Midrive, Alex was most recently at the AI startup CognitionX.

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Hugh Chappell

Chairman

Hugh is a serial entrepreneur, advisor and angel investor. As Chairman of Midrive, he works closely with the leadership team, the Board and the largest shareholder.

Hugh is the founder of TrustedReviews.com and bit-tech.net. He has worked with many successful companies as an investor and advisor including Time Out, Dennis Publishing, LADbible, MyVoucherCodes, JustPark, Parkopedia, Cloudshift and Lovestruck.

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Alastair Peoples

Non-Executive Director

As the former CEO of the Driver and Vehicle Standards Agency (DVSA), and a former vehicle and driving examiner, Alastair brings with him a wealth of industry experience.

He says, “I believe Midrive parallels the road safety objectives that were set with the DVSA… Midrive is helping learners learn to drive, rather than to simply pass the test.”

Join us

Want to help us build the future of the learn to drive industry?

Then check out our open positions!

Learn to drive with a top-rated instructor!

So that’s all about us. Now, what about you?

You’ve searched high and low for a local driving instructor, but you’re daunted by the choice - how do you know if you’re going to get on with the instructors you’ve found?

Well, you’ve come to the right place! Whether you’re after manual or automatic lessons, we’ll match you with a trusted instructor who’s been rated at least 4 out of 5 by learners like you.

That’s right, whether you’re looking for driving lessons up north, in Manchester, Sheffield or Leeds - or down South, in London, Brighton or Southampton - you’ll learn with a top-rated local instructor at a competitive price.

Oh and that includes you, Midlanders! If you want driving lessons in Birmingham, Nottingham, Leicester or anywhere else in the UK, we’ve got you covered!